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What is WYCIWYG?

WYCIWYG (What you click is what you get) embodies the concept of total price transparency and permits the retail and institutional forex trader to shed the large hidden costs which the great majority of forex dealerships charge their customers.

“What you click is what you get” means that when a customer clicks on a price, that price is “captured” as the execution price and therefore even if the market moves subsequently, the customer still gets the price he chose.
WYCIWYG is much more than “one click dealing” the points underneath explain in detail the fantastic advantages GFFOREX offers its customers with WYCIWYG execution.

WYCIWYG also applies for limit and stop orders. The price you set is the price at which the order will be executed, always.
The WYCIWYG online dealing platforms is proprietary software; software that has been created in-house.

No re-quotes, ever. GFFOREX takes the onerous concept of re-quotes out of the equation. Up to now competitor firms have obliged their customers to trade on re-quotes which cost the retail fx trader 1 to 2 pips per transaction.
No slippage, ever. What you click is what you get. In contrast to competitor firms at GFFOREX no execution ever occurs at another price other than the one you’ve clicked on. Limit and stop orders are always executed at the specified price.
2-3 pips on the major currencies. Most competitive brokers offer 4 – 5, everyone knows however that 4 – 5 pips means 5 pips. GFFOREX offers 3 pips: 40% - 50% less spread, 40% - 50% less cost.
No trade rejections. Other dealing platforms reject transactions on the basis that the "market has moved". WYCIWYG accepts all valid transactions and at GFFOREX we believe that markets moving is the whole point behind foreign exchange trading.

With GFFOREX and WYCIWYG execution the forex trader can make transactions on a 2 pip fixed spread, no re-quotes, no slippage and instant execution. No other dealer offers such a sharply competitive online execution service.

ESP dealing (Executable Streaming Price feed), no RFQ (request for quote).

Most brokers still offer RFQ execution. Most customers don't even understand just how much money they lose using such a system and those brokers directly benefit from the request for quote method of execution.

RFQ works in the following manner:

- The client clicks on bid or ask to ask for a quote (therefore divulging his intention).
- The broker (knowing the client's intention) quotes him a worse quote.
- The client accepts the quote because the difference remains minimal in his eyes.
- The client probably doesn't realise that doing this repeatedly can be extremely costly.

We use the concept of re-quoting out of the equation. Our system is only ESP (executable streaming price) capable which means that customers click only once to trade.

ESP works in the following manner:

- The client clicks on bid or ask to execute immediately.

This is purely ONE CLICK DEALING and is the most competitive way of trading Foreign Exchange.

Choose WYCIWYG execution! Don't settle for less.

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